A very cost-effective advertisement in Hong Kong for a yoga school showcases the prowess of a yoga practitioner on the flexible stems of drinking straws. Enquiries and enrolment went after up this promotional stunt.
In another creative idea by The Fitness Company, "dumbbells" were placed at various subways in New York City , which create an illusion that the person holding the safety bar is doing weights.
Stickers were placed in selected car park locations and car workshops where M-Tech Plasma HID lights are sold in Malaysia It delivers the message that these headlights are 300% brighter than regular headlights. The burn-effect sticker from the headlights really leaves an impression.
Advertisements for a job-recruiting company in Berlin , Germany depict people working in vending machines and ATMs. It delivers the message, "Life is too short for the wrong job".
An ambient exercise to promote Eatalica burgers. A "Caution - Wet Floor" board was placed near an Eatalica burger signboard. The copy on the board reads, "Oogling at the burger may involuntarily cause drooling, which may in turn lead to a wet floor. Issued for your safety by the management of Eatalica Restaurant". (Eatalica is an American-Italian food joint in Chennai , India .)