Wednesday, September 3, 2008

Saturday, May 31, 2008

Yoga school, Hong Kong


A very cost-effective advertisement in Hong Kong for a yoga school showcases the prowess of a yoga practitioner on the flexible stems of drinking straws. Enquiries and enrolment went after up this promotional stunt.

A Fitness Company, New York City


In another creative idea by The Fitness Company, "dumbbells" were placed at various subways in New York City , which create an illusion that the person holding the safety bar is doing weights.

Car Headlights, Malaysia


Stickers were placed in selected car park locations and car workshops where M-Tech Plasma HID lights are sold in Malaysia It delivers the message that these headlights are 300% brighter than regular headlights. The burn-effect sticker from the headlights really leaves an impression.

Job-recruiting Company, Berlin


Advertisements for a job-recruiting company in Berlin , Germany depict people working in vending machines and ATMs. It delivers the message, "Life is too short for the wrong job".

Shopping mall, Tokyo


A giant mirror was built that allowed passers-by to stop and look at themselves wearing Individual clothes at a shopping mall in Tokyo , Japan .

Eatalica Restaurant, Chennai

An ambient exercise to promote Eatalica burgers. A "Caution - Wet Floor" board was placed near an Eatalica burger signboard. The copy on the board reads, "Oogling at the burger may involuntarily cause drooling, which may in turn lead to a wet floor. Issued for your safety by the management of Eatalica Restaurant". (Eatalica is an American-Italian food joint in Chennai , India .)