An ambient exercise to promote Eatalica burgers. A "Caution - Wet Floor" board was placed near an Eatalica burger signboard. The copy on the board reads, "Oogling at the burger may involuntarily cause drooling, which may in turn lead to a wet floor. Issued for your safety by the management of Eatalica Restaurant". (Eatalica is an American-Italian food joint in Chennai , India .) 
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